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Each week MSNBC’s Your Business features experts to share their secrets for improving your business. This week, recently, we’ve been interviewing businesses on Main Streets around the country to see how they’re doing. The successful ones have been really good at coming up with hyper local ways to promote their products and services. In this week’s Business War Chest, Eric Groves, CEO and Co-Founder of Alignable, Inc., joins us. He shares some of the most effective local marketing ideas for us.