Google Ventures Startup Lab | This workshop led by Optimizely CEO Dan Siroker, covers when to use A/B testing, how to implement it, and most importantly, how to measure the results.

Should that button say “click here” or “learn more”? Will the layout of your homepage materially impact app downloads? Have a hunch about how to describe that new feature that you’d like to test out right away? Instead of going with your gut (or worse, going with a committee’s consensus), let data drive your product development, marketing decisions, and site layout.