Kurt Phillip, Director of Conversion Rate Optimization (CRO), for LeadSpring Launchpad ( walks you through the process of setting up a basic split test campaign using a free account with Optimizely.

Learn more about conversion rate optimization in this article on CRO for SEOs:

One thought on “How To Use Optimizely For A/B Split Testing And Conversion Rate Optimization (CRO)

  1. Where is the change being made? In the Websites servers? (host servers?) on Optimizely?

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