[TUTORIAL] run split tests w/o paying additional fees: http://blog.leadpages.net/leadpages-split-testing/
This demo shows you how to run split tests without paying expensive fees from companies like Optimizely and VisualWebsiteOptimizer.
Most online marketers know that A/B split tests are one of the fastest and most effective methods for growing their business. The problem is that most quality split testing platforms are really dang expensive.
Hey, Jeff Wenberg from LeadPages here. We really wanted to do something huge and we wanted to bring something new and powerful to LeadPages, something that people have been asking for forever that would have a huge impact, and we’re super happy to unveil for the first time ever LeadPages Built-in Split Testing. We’ve added the most simplest split testing experience we’ve ever seen before. Over the course of our videos, we’ve told you about a lot of different people that have had amazing results with their LeadPages. They got those results out of the box with our pages because we do internal split testing on our end to make sure that our landing pages are the highest-converting landing pages out there. In fact, if you’d like to see which pages are currently converting the best, you can easily sort the pages by opt-in rate to find an up-to-date ranking of our landing pages by conversion rate. LeadPages pages are all designed based on extensive internal split testing that we do. Now, we want to give the ability to run split test to you.
Split testing has always been a necessity, but a pain to set up. Typically, you’d have to find some external split testing software to use, create your pages, set up the software for all your pages, install the tracking code on each page you want to split test, plus other possible steps depending on the split testing service you’re using. It can be a total nightmare to set up. Instead of having to use one tool to create landing pages and a separate tool for split testing and having different log ins for both, what’s different about LeadPages is we’ve actually integrated the landing page builder with the split testing tool in order to make things as easy as possible for you. Now, there’s one log in and everything is under one roof. This allows you to split test any page you currently have against any new pages, or if you’re making any small tweaks to your pages, you can easily split test that as well to see what impact those changes may make on your conversions.
Let me show you how to set up split testing inside of LeadPages in five simple steps. Before we get started, I do want to point out that you can create either a brand new split test by clicking the ‘Create test’ button here, or on an existing page that you want to test, click ‘Create test here.’ Okay, let’s do this in five simple steps. Step one, fine the page that you want to run a split test on; step two, enable split testing on the page; step three, add a variation of this page by selecting ‘Add variation;’ step four, select which page you want to make a variation of. I’m going to test different button texts so I’ll text free instant access against the previous text download now; then step five, save the page. Now the split test is set up and ready to go. Then of course, you’d review your results in step six. Now, when I go into my browser and I refresh the page a couple times, you’ll see that it’s showing me both variations. This split testing feature is something that every LeadPages user should be utilizing in their business as split testing helps you find out where your biggest money pages are in your business and where you should be spending your time versus just taking a chance and leaving things up to faith.
If you have any questions, as usual, we’d be answering those in the comment section below this video. I’m Jeff Wenberg, have a great day.