What Is Split Testing | Why And How To Do Split Testing http://easym6.com/ If you want your websites to convert better, which you do, then you need to split test them. Split testing is actually nothing difficult or complicated. You take your website, change the headline of it (or anything else that you think would make a significant change in conversions of your page) and create a second page with that change. So you have website A – the original and website B – the same as website A, but with a different headline. You, then use a split testing software to create a test. Next, you send 100 visitors to website A and then 100 to website B. Then the split testing software calculates the conversion and you know which headline convert better. And you can basically test an infinite amount of things on your website and try to improve the conversion rate. Higher the conversion rate means more money in your pocket.