Split testing can be a powerful tool, but for most businesses, it’s a bad idea. In this video, I explain why, when it comes to split testing, just because you can, doesn’t mean you should. I also explain when you should split test.

After your watch the video, I’ve got a question for you: Have you ever done something just because you can (even if you shouldn’t)? What did you do and why? Share your experience in the comments here:

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