As an e-commerce store, you make all of your money from product pages. And I am going to show you how to optimize them.
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Step #1: Optimize your meta tags – Put in your product name within the title tag and include keywords. And for your meta description be descriptive on what the product is and the benefits.

Step #2: Optimize user metrics – If people bounce off your product pages it will hurt your search rankings.

Focus on your product description, high-quality product images and maybe even add a video.

If you have reviews, showcase them as well as what people rate the product as.

Step #3: Optimize headings – Headings make it easy to skim your product page as well as tell search engines what your products are about.

Within your headings include keywords.

Step #4: Include feature lists – When people are looking for products they sometimes Google for the features.

Make sure you bullet out the main features on each of your product pages.

Step #5: Cross link – Within your product page link to other relevant products. Cross linking ensures that all of your products get indexed, which helps with your search rankings.

14 thoughts on “5 Ecommerce Optimization Tips To Improve Your Product Page Conversion Rates

  1. Great video as usual.

    Should we add schema.org product markup?

  2. Hi Neil, thanks for this wonderful video.

    I do however have a question. Is there any chance that you would cover the step by step on how to get you facebook page or any page verified and get a blue badge? thanks.

    Cheers.

  3. Nice, I always wondered about ranking E-commerce pages. Please make a video for ranking a blog’s category pages too. Those pages just have blog posts and their title and excerpts. How can we rank those pages better with just Title tag and meta-description? Is there anything else that we can add? There can be a video about it, I think. It’ll be helpful.

  4. Awesome video neil, love the way you teach!

    But I have a question, how can I rank for my product categories instead of the blog of my e-commerce?
    I’m using a content technique to bring visitors, so that’s why I’m asking.
    Thanks in advance

  5. Sent to an ecommerce client of mine. Also, sent to one of my students. 🙂
    For that client we’ve done a lot of optimization, but I’m sure they would still find value in this video.

  6. For an ecomm shopify website, would you recommend blogging directly from Shopify, or via a sub-domain connected to WordPress?

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